FLATE’s
social networking platforms have been an effective vehicle in communicating
with a wide range of stakeholders in Florida and across the nation. Currently
FLATE maintains a highly interactive and vibrant presence on various social
networking sites that include Facebook, Twitter and LinkedIn. These social
media tools have given the Center an opportunity to provide and share timely
news with FLATE’s statewide and national stakeholders.
FLATE
is actively engaged with followers and friends alike on Facebook and Twitter,
but our most recent foray into the world of social networking has been on LinkedIn. FLATE has two accounts on
LinkedIn. A profile page which works
similar to a personal account and a Company page which aligns with
communications initiatives of most professional organizations. The LinkedIn Company Page
which was formerly the ET Degree Group page was initially designed exclusively
for graduates of the engineering technology program, but now is inclusive of faculty,
manufacturers/industry, and/or anyone involved in manufacturing and engineering
technology education or training. The overarching idea for the Company page is
to steer away from one way communication, to create a more inclusive commonplace
for our stakeholders to actively interact with each other.
The
transition from the group to the company page has not
only broadened our reach, but given us an added benefit in gauging demographics
of our followers, and providing us with additional insight about the effectiveness
of our posts and impact of the content that we share online with our
stakeholders and followers. On our LinkedIn company page,
we post job opportunities, announcements, share our online newsletter, post manufacturing
and/or engineering technology related news, or anything that is projected to
help current students, alumni, educators and also our industry stakeholders in
Florida and across the nation. We invite all our stakeholders to follow us on LinkedIn company
page.
In
keeping with current Web 2.0 trends, FLATE also maintains a presence on
Facebook. If you haven’t
connected with us already, do like our page www.facebook.com/MadeInFlorida. You may also have
spotted our tweets and retweets on Twitter where we are actively engaged with a broad
base of state and national stakeholders. Twitter has also been an effective
vehicle in generating interest in some of our internal communications campaigns
like the monthly newsletter hashtags, or statewide campaigns such as the one
for #FLMFGMonth15
(statewide) #MFGDay15 (national).
You can follow our Tweets on Twitter @Made_InFlorida.
Aside
from FLATE’s social networking platforms, FLATE has also implemented some
changes in our web conferencing tools. FLATE now uses Skype for Business for
all web conferencing purposes. We hope the switch from Blackboard Collaborate
to Skype will offer our stakeholders a better web conferencing experience and
enable greater participation from online/remote participants during FLATE
meetings.
For
more information on our social networking platforms and web conferencing tools
contact Janice Mukhia, communications manager at news@fl-ate.org, and Danielly Orozco, curriculum coordinator
for FLATE at orozco@fl-ate.org.
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